About me

Welcome! My name is Kate, and I’m the founder of this business, proudly dedicated to celebrating the service and spirit of the Royal Australian Navy and the families who stand beside them.

This journey is a deeply personal one. As a Navy spouse for over 20 years, I know firsthand the unique challenges and rewards that come with a life of constant movement and change. My husband’s service has taken us to remote corners and bustling cities alike, and with each new posting, I’ve learned to adapt, persevere, and find community wherever we land.

My entrepreneurial story began with my first venture, By Sea, Air and Land Designs. Through that business, I discovered not only a passion for creative expression but also a calling: to support myself and connect with others who share a love for the Navy way of life. After a pause and many more moves, I’ve relaunched this business-refreshed, refocused, and more passionate than ever.

This shop is more than just a collection of casual apparel. It’s a tribute to the men and women of the Royal Australian Navy, whose dedication and courage inspire us all, and to their families, who serve and sacrifice in their own quiet ways. Every design is created with respect for the Navy’s rich traditions and the uniquely Australian spirit that defines its community.

I work very closely with the Manager Navy Brand and Marketing as well as the Manager Navy Badges to ensure that every design I create meets the highest standards of accuracy and respect. Because terms like “HMAS,” “Royal Australian Navy,” and official insignia are protected and considered prohibited for general use, I seek and obtain official permissions before incorporating them into my apparel. Each design is individually submitted for review and must receive formal approval, guaranteeing that my products honour the Navy’s traditions and uphold the integrity of its brand. This close collaboration ensures that everything I offer is both authentic and appropriate, reflecting my commitment to respectful representation of the Royal Australian Navy community.

As a military spouse entrepreneur, I understand the importance of flexibility, resilience, and finding purpose in every chapter. My hope is that these products bring a sense of pride and belonging to everyone who wears them-whether you’re serving, have served, or simply want to show your support.

Thank you for being here, for supporting a military spouse-owned business, and for joining me in honouring Australia’s Navy community. Your support means the world to me and helps keep this passion alive, wherever the journey takes us next.